OUR FIRST PITCH WIN & LIVE ADVERT.
A pitch organised by STV Creative for Blood Cancer UK in collab with our Napier Advertising course, to encourage donations during lockdown.
IMAGINE A FUTURE
Charities tend to rely on sad stories to get donations.
And when you donate?
You don’t always see the difference you made.
But BCUK has a goal of beating blood cancer in 30 years.
A claim not many charities have. So we decided to show where your money goes, and the future you can help create.
THE STORYBOARDS
Creative Team:
Neil Gilmartin - Creative Director
Esther van Vliet - Copywriter
Youmna Hazzaa - Art Director